Building in Public
Most media companies hide behind vague metrics. We think you deserve to see the real numbers. Here's how South Metro Scoop grows, earns, and spends.
By the Numbers
Key Metrics
Updated regularly. No rounding up, no cherry-picking.
4,100+
Email Subscribers
+12% this quarter67%
Avg. Open Rate
Industry avg. 22%
12
Cities Covered
Dakota & Scott Counties
2/wk
Newsletters Sent
Mon & Thu
Revenue
Where Revenue Comes From
Percentage breakdown by revenue stream
Targeted posts across our social channels reaching South Metro residents.
Local businesses featured inside our twice-weekly newsletter.
Ongoing partnerships combining newsletter + social for consistent brand presence.
Spending
Where the Money Goes
How we reinvest back into the Scoop
Our Journey
Key Milestones Along the Way
From zero to 4,000+ neighbors — here's the short version.
Nov 2024
Lakeville Loop launched
Mar 2025
Surpassed 1,000 subscribers
Aug 2025
Renamed from Lakeville Loop to South Metro Scoop
Mar 2026
Surpassed 4,000 subscribers
Why We Share This
No Vague Dashboards. Just Real Numbers.
South Metro Scoop exists because of this community. You trust us with your inbox twice a week, and our advertisers trust us with their marketing dollars. The least we can do is show you exactly how we're building this thing.